If not coordinated, change efforts are bound to fail. Surviving in a turbulent business landscape takes a solid aptitude to manage current and future changes in a consistent way. A permanent unit, or multiple dedicated touchpoints, can give you leverage over other competitors. Now that you know what a CMO is and why it should be part of the effort to future-proof your organisation, it is time to look at all available format options. In this new instalment, we provide you guidance to find the perfect CMO match in terms of functioning, shape and size. There are no blueprint solutions, only strategies!
Centralised, hybrid or decentralised?
CMOs can take on different forms, ranging from highly centralised to completely decentralised. In-between hybrids are equally valuable options. Each format yields specific benefits, further summarised in the graph below:
Centralised: the CMO is located in a ...